Alamora
About Alamora
A portal for a thousand instant-play browser games, with the guilds, feed and quests built around them — and a plain account of which parts of that we actually made.
What Alamora is
Alamora is a portal for browser games that start when you press play. There is no download, no installer and no launcher: a game runs in a frame on the page, and it runs for a signed- out visitor exactly as it does for an account holder. The catalog is around a thousand titles, sorted into thirteen categories, and each one has its own page with the publisher, the tags, a description and a shelf of things like it.
Around that sits the part we actually built: a feed with clips and posts, guilds with text channels and voice, direct messages, daily and weekly quests, a shop of cosmetics, global leaderboards, and a library of the games you have saved. Alie, the mascot, reacts to what you are doing and is the only thing on the site allowed to be whimsical about the numbers.
What we make, and what we do not
Games are made by their respective creators. Each game page identifies its provider and whether it plays here or opens in a new tab. The catalog includes publisher embeds and can also include hosted browser builds. Publishers control the behavior, advertising and saves within their own games; Alamora provides the surrounding community features.
It is also why there is no board for skill. Nothing crosses back out of a publisher’s frame — no score, no level, no death, no win. Alamora can time how long a session was open, and it does, on the server. It cannot know how you did, and it does not guess.
The numbers on this site
Play sessions are opened and closed against the server, and the server decides how many of those seconds count; the browser never submits a duration. XP and coins are written by the server’s economy ledger, one row per award, and the leaderboards rank those rows. Where a number cannot be measured, the interface says so rather than inventing one — the empty play boards on the leaderboards page carry a note explaining that they are empty because nothing has been recorded yet, not because they are broken.
The ratings and play counts printed on a game card come from the catalog manifest the publishers’ feeds produce. They are portal flavour, they are labelled as coming from the catalog, and they are deliberately left out of the structured data we publish to search engines — feeding a search engine review scores nobody wrote is a different thing from decorating a card with them.
How the site is paid for
Advertising. Alamora shows display advertising in a small number of fixed positions — a break between shelves on the home page, a repeating cell in a long search result, a unit below the related-games shelf on a game page, and a rail beside the feed and the leaderboards. There is no advertising inside, over or against the edge of the game frame, and there is none between you and a game you have asked to play.
The games themselves may carry their publisher’s own advertising — usually a short spot before the title starts. That inventory belongs to the publisher, is sold by the publisher and cannot be skipped, shortened or removed by us. The stage says so on screen while it is happening rather than letting a black frame read as a broken game. Privacy lists the vendors involved on both sides.
Who runs it
Alamora is operated by operator legal name — to be completed by the site operator, at operator postal address — to be completed by the site operator. General enquiries reach a person through the contact page; reports about content are better filed with the in-app report control, which puts them in the moderation queue rather than in an inbox.
Accounts are optional
Playing is not gated. You can arrive, browse the catalog, open a game page and play a title without an account — nothing on the play path asks who you are. An account is what makes the rest work — posting, guilds, messages, quests, saved games, a place on a leaderboard — because all of those are rows that have to belong to somebody.